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  1. 1

    One idea to sell more is better than two por Dumlao, Tina Arceo

    Publicado en Philippine Daily Inquirer (2004)
    Artigo

    One idea to sell more is better than two
  2. 2

    Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives. por Valenzuela, Ana

    Artigo

    Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

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