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  1. 1

    Advertising reach and frequency maximizing advertising results through effective frequency per McDonald, Colin

    Publicat 1996
    Llibre

    Advertising reach and frequency maximizing advertising results through effective frequency
  2. 2

    Excellent sales performance

    Publicat 1996
    Llibre

    Excellent sales performance
  3. 3

    Effective frequency the relationship between frequency and advertising effectiveness per Naples, Michael J.

    Publicat 1979
    Llibre

    Effective frequency the relationship between frequency and advertising effectiveness

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