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  1. 1
    por Hisrich, Robert D.
    Publicado 1991
    Libro

    Marketing decisions for new and nature products
  2. 2
    por Hisrich, Robert D.
    Publicado 1978
    Libro

    Marketing a new product its planning, development and control
  3. 3
    Libro

    Marketing decisions for new and mature products : planning, development and control / Robert D. Hisrich and Michael P. Peters
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