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  1. 1
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    Advertising media planning a brand management approach
  2. 2
    Article

    On managing brand portfolios
  3. 3
    af Wheeler, Alina
    Udgivet 2018
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    Designing brand identity an essential guide for the entire branding team
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    Advertising and promotion
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    Building brands in Asia from the inside out
  6. 6
    af Cohen, Norty
    Udgivet 2017
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    The participation game
  7. 7
    af Miller, Donald 1971-
    Udgivet 2017
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    Building a storybrand clarify your message so customers will listen
  8. 8
    af Hancock, Joseph
    Udgivet 2016
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    Brand/story cases and explorations in fashion branding
  9. 9
    af Ilano, Arturo Benedicto M.
    Udgivet 2016
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    Risks, rewards, and responses towards a risk-aversion model of brand loyalty
  10. 10
    af Centeno, Dave
    Udgivet 2016
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    Celebrities as human brands an inquiry on stakeholder-actor co-creation of brand identities
  11. 11
    af Slade-Brooking, Catharine
    Udgivet 2016
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    Creating a brand identity a guide for designers
  12. 12
    Article

    Turning around major brands, businesses
  13. 13
    Article

    Not created equal [government regulation on all medicines]
  14. 14
    af Gabay, Jonathan
    Udgivet 2015
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    Brand psychology consumer perceptions, corporate reputations
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    Think new ASEAN! rethinking marketing towards ASEAN economic community
  16. 16
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    Advertising media planning a brand management approach
  17. 17
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    Advertising and promotion
  18. 18
    af Wheeler, Alina
    Udgivet 2013
    Table of contents only
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    Designing brand identity an essential guide for the whole branding team
  19. 19
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    Essential elements for brand identity 100 principles for designing logos and building brands
  20. 20
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    Designing B2B brands lessons from Deloitte and 182,000 brand managers
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