On managing brand portfolios

ανά Go, Josiah
Τόπος έκδοσης Philippine Daily Inquirer (2019)

Turning around major brands, businesses

ανά Go, Josiah
Τόπος έκδοσης Philippine Daily Inquirer (2015)

When branding goes way beyond marketing

ανά De Asis, Karen
Τόπος έκδοσης Philippine Daily Inquirer (2009)

Market research helps build brands

ανά De Asis, Karen
Τόπος έκδοσης Philippine Daily Inquirer (2006)

NBI agents raid retail outlets of fake impoted signature brands

ανά Jalbuena, Katrice R.
Τόπος έκδοσης Manila Times (2006)

What's in a name.

ανά Tordesillas, Cesar E.
Τόπος έκδοσης Manila Times (2006)

A 'super' tribute to 34 Superbrands

ανά Tordesillas, Cesar E.
Τόπος έκδοσης Manila Times (2005)

Banana chip exporters urged to adopt single brand

ανά Felix, Rocel C.
Τόπος έκδοσης Philippine Star (2005)

What's in a brand?

Τόπος έκδοσης Manila Times (2005)

Trademark is about fair competition, informed buying

ανά Escano, Eduardo
Τόπος έκδοσης Philippine Daily Inquirer (2004)

Effective visual identity keeps the cash register ringing. IN Commoness [column]

ανά Osorio, Bong R.
Τόπος έκδοσης Philippine Star (2004)

Making trademarks stand out

ανά Escano, Eduardo
Τόπος έκδοσης Philippine Daily Inquirer (2004)

Creating great brans by caring for people first

ανά De Asis, Karen
Τόπος έκδοσης Philippine Daily Inquirer (2004)

Brand your products, connects with customers

ανά Co, Myrna Rodriguez
Τόπος έκδοσης Philippine Daily Inquirer (2004)

Total branding management

ανά Roberto, Ned
Τόπος έκδοσης Philippine Daily Inquirer (2004)

Lessons from the most valuable brands

ανά De Asis, Karen
Τόπος έκδοσης Philippine Daily Inquirer (2003)

Brand hits come from form, compelling ads, endorsers

ανά De Asis, Karen
Τόπος έκδοσης Philippine Daily Inquirer (2003)

MEPCO prefers Panasonic to National

ανά Magkilat, Bernie Cahiles
Τόπος έκδοσης Manila Bulletin (2003)

Reputation capital can make brands rise

ανά De Asis, Karen
Τόπος έκδοσης Philippine Daily Inquirer (2003)

Accel races for top position in local sportswear market

ανά Tordesillas, Cesar E.
Τόπος έκδοσης Manila Times (2003)