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Product management
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Product policy : concepts, methods, and strategy
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Wind, Yoram J.
Published 1982
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Dynamic competitive strategy and product life cycles
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Wasson, Chester R.
Published 1974
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The dynamics of planning
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Ward, Edward Peter
Published 1970
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Marketing and the brand manager
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Medcalf, Gordon
Published 1967
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Marketing decisions for new and mature products : planning, development and control / Robert D. Hisrich and Michael P. Peters
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Hisrich, Robert D.
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CAMPUS
Diliman
5
DATABASE
Union Catalog (Buklod)
5
UNIT LIBRARY
Cesar E.A. Virata School of Business
5
Asian Center
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
5
SUBJECT
I. Title
Product management
New products
2
Planning
1
AUTHOR
Hisrich, Robert D.
1
Medcalf, Gordon
1
Ward, Edward Peter
1
Wasson, Chester R.
1
Wind, Yoram J.
1
RESOURCE TYPE
Book
5
LANGUAGE
English
5
TUKLAS
: UP Libraries' Resource Discovery Tool
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