Product innovation toolbox a field guide to consumer understanding and research

The Routledge companion to marketing research

Marketing research by Burns, Alvin C., Veeck, Ann

Marketing analytics a practical guide to improving consumer insights using data techniques by Grigsby, Mike

Consumer and sensory evaluation techniques how to sense successful products by Saint-Denis, Cecilia Y. 1972-

Marketing research for the tourism, hospitality and events industries by Kolb, Bonita M.

Creativity and data marketing a practical guide to data innovation by Wang, Becky

Marketing research by Zikmund, William, D'Alessandro, Steve, Winzar, Hume, Lowe, Ben, Babin, Barry

Artificial intelligence marketing and predicting consumer choice an overview of tools and techniques by Struhl, Steven M.

Essentials of marketing research by Hair, Joseph F. Jr, Celsi, Mary, Ortinau, David J., Bush, Robert P.

The handbook of brand management scales by Zarantonello, Lia, Pauwels-Delassus, Veronique

The market research toolbox a concise guide for beginners by McQuarrie, Edward F.

An economic valuation of the Quezon City Public Library - Main a mixed methods approach on a total economic value framework by Reyes, Dridge Paul A.

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Marketing research by Serrano, Angelita Ong Camilar, Palad, Rolando L.

Marketing research by Singh, H.K

Essentials of marketing research by Babin, Barry J., Zikmund, William

Humanizing big data marketing at the meeting of data, social science and consumer insight by Strong, Colin

Essentials of marketing research a hands-on orientation by Malhotra, Naresh K.

Marketing research by Williams, John

The handbook of brand management scales by Zarantonello, Lia