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UNIT LIBRARY:
Cesar E.A. Virata School of Business
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Asian Institute of Tourism
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College of Mass Communication
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SUBJECT:
I. Title
UNIT LIBRARY:
Cesar E.A. Virata School of Business
AND
Asian Institute of Tourism
AND
College of Mass Communication
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Marketing communications /Patricia M. Anderson, Leonard G. Rubin
by
Anderson, Patricia M.
Published 1986
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How to make your advertising make money
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Caples, John
Published 1983
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CAMPUS
Diliman
2
DATABASE
Union Catalog (Buklod)
2
UNIT LIBRARY
Asian Institute of Tourism
Cesar E.A. Virata School of Business
College of Mass Communication
YEAR OF PUBLICATION
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CLASSIFICATION
H - Social Science
2
SUBJECT
I. Title
Advertising
1
Communication in marketing
1
AUTHOR
Anderson, Patricia M.
1
Caples, John
1
RESOURCE TYPE
Book
2
LANGUAGE
English
2
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