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  1. 81
    Article

    Trademark is about fair competition, informed buying
  2. 82
    by Osorio, Bong R.
    Published in Philippine Star (2004)
    Article

    Effective visual identity keeps the cash register ringing. IN Commoness [column]
  3. 83
    Article

    Making trademarks stand out
  4. 84
    by De Asis, Karen
    Published in Philippine Daily Inquirer (2004)
    Article

    Creating great brans by caring for people first
  5. 85
    Article

    Brand your products, connects with customers
  6. 86
    by Roberto, Ned
    Published in Philippine Daily Inquirer (2004)
    Article

    Total branding management
  7. 87
    by Aaker, David O.
    Published 2004
    Book

    Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
  8. 88
    by Andres, Clay
    Published 2004
    Book

    Identity design sourcebook successful IDs deconstructed and revealed
  9. 89
    by Schultz, Don E.
    Published 2004
    Book

    Brand babble sense and nonsense about branding
  10. 90
    by Gutierrez, Ben Paul B.
    Published 2004
    Book

    Differentiating among major Philippine toothpaste brands a quantitative study
  11. 91
    by Clark, Kevin A.
    Published 2004
    Book

    Brandscendence three essential elements of enduring brands
  12. 92
    by Alsop, Ronald
    Published 2004
    Book

    The 18 immutable laws of corporate reputation creating, protecting, and repairing your most valuable asset
  13. 93
    Book

    Identity design sourcebook successful IDs deconstructed and revealed
  14. 94
    by Lury, Celia
    Published 2004
    Book

    Brands the logos of the global economy
  15. 95
    by Atkin, Douglas
    Published 2004
    Book

    The culting of brands when the customers become true believers
  16. 96
    by De Asis, Karen
    Published in Philippine Daily Inquirer (2003)
    Article

    Lessons from the most valuable brands
  17. 97
    by De Asis, Karen
    Published in Philippine Daily Inquirer (2003)
    Article

    Brand hits come from form, compelling ads, endorsers
  18. 98
    by Magkilat, Bernie Cahiles
    Published in Manila Bulletin (2003)
    Article

    MEPCO prefers Panasonic to National
  19. 99
    by De Asis, Karen
    Published in Philippine Daily Inquirer (2003)
    Article

    Reputation capital can make brands rise
  20. 100
    by Tordesillas, Cesar E.
    Published in Manila Times (2003)
    Article

    Accel races for top position in local sportswear market
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