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Managing brands a contemporary perspective
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Laforet, Sylvie
Published 2010
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No logo taking aim at the brand bullies
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Klein, Naomi 1970-
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Value creation the power of brand equity
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Neal, William D. 1943-
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Brandscendence three essential elements of enduring brands
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Clark, Kevin A.
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Building strong brands
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Aaker, David A.
Published 1996
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Managing brand equity capitalizing on the value of a brand name
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Aaker, David A.
Published 1991
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Managing brand equity capitalizing on the value of a brand name
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Aaker, David A.
Published 1991
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CAMPUS
Diliman
5
Baguio
1
Pampanga
1
DATABASE
Union Catalog (Buklod)
7
UNIT LIBRARY
Cesar E.A. Virata School of Business
5
UP Diliman Extension Program in Pampanga
2
Asian Institute of Tourism
1
College of Mass Communication
1
School of Statistics
1
UP Baguio Main Library
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
7
SUBJECT
Brand name products
Management
7
Valuation
Intangible property
4
Brand loyalty
1
Branding (Marketing)
1
Commerce
1
International business enterprises
1
Political aspects
1
Public opinion
1
see all ...
AUTHOR
Aaker, David A.
3
Clark, Kevin A.
1
Klein, Naomi 1970-
1
Laforet, Sylvie
1
Neal, William D. 1943-
1
Strauss, Ron 1943-
1
RESOURCE TYPE
Book
7
LANGUAGE
English
7
TUKLAS
: UP Libraries' Resource Discovery Tool
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