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  1. 1
    by Neal, William D. 1943-
    Published 2008
    Book

    Value creation the power of brand equity
  2. 2
    by Aaker, David A.
    Published 1996
    Book

    Building strong brands
  3. 3
    by Aaker, David A.
    Published 1991
    Book

    Managing brand equity capitalizing on the value of a brand name
  4. 4
    by Aaker, David A.
    Published 1991
    Book

    Managing brand equity capitalizing on the value of a brand name
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