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SUBJECT:
Brand name products
CAMPUS:
Pampanga
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SUBJECT:
Brand name products
CAMPUS:
Pampanga
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How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them
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Aitchison, Jim
Published 2002
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Branding in Asia the creation, development, and management of Asian brands for the global market
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Temporal, Paul
Published 2000
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Managing brand equity capitalizing on the value of a brand name
by
Aaker, David A.
Published 1991
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CAMPUS
Pampanga
DATABASE
Union Catalog (Buklod)
3
UNIT LIBRARY
UP Diliman Extension Program in Pampanga
3
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
3
SUBJECT
Brand name products
Management
2
Advertising
1
Advertising campaigns
1
Case studies
1
Communication in marketing
1
Competition, International
1
Intangible property
1
Marketing
1
Valuation
1
see all ...
AUTHOR
Aaker, David A.
1
Aitchison, Jim
1
Temporal, Paul
1
RESOURCE TYPE
Book
3
LANGUAGE
English
3
TUKLAS
: UP Libraries' Resource Discovery Tool
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