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  1. 1
    by Go, Josiah
    Published in Philippine Daily Inquirer (2019)
    Article

    On managing brand portfolios
  2. 2
    by Go, Josiah
    Published in Philippine Daily Inquirer (2015)
    Article

    Turning around major brands, businesses
  3. 3
    by De Asis, Karen
    Published in Philippine Daily Inquirer (2009)
    Article

    When branding goes way beyond marketing
  4. 4
    by De Asis, Karen
    Published in Philippine Daily Inquirer (2006)
    Article

    Market research helps build brands
  5. 5
    by Jalbuena, Katrice R.
    Published in Manila Times (2006)
    Article

    NBI agents raid retail outlets of fake impoted signature brands
  6. 6
    by Tordesillas, Cesar E.
    Published in Manila Times (2006)
    Article

    What's in a name.
  7. 7
    by Tordesillas, Cesar E.
    Published in Manila Times (2005)
    Article

    A 'super' tribute to 34 Superbrands
  8. 8
    by Felix, Rocel C.
    Published in Philippine Star (2005)
    Article

    Banana chip exporters urged to adopt single brand
  9. 9
    Published in Manila Times (2005)
    Article

    What's in a brand?
  10. 10
    Article

    Trademark is about fair competition, informed buying
  11. 11
    by Osorio, Bong R.
    Published in Philippine Star (2004)
    Article

    Effective visual identity keeps the cash register ringing. IN Commoness [column]
  12. 12
    Article

    Making trademarks stand out
  13. 13
    by De Asis, Karen
    Published in Philippine Daily Inquirer (2004)
    Article

    Creating great brans by caring for people first
  14. 14
    Article

    Brand your products, connects with customers
  15. 15
    by Roberto, Ned
    Published in Philippine Daily Inquirer (2004)
    Article

    Total branding management
  16. 16
    by De Asis, Karen
    Published in Philippine Daily Inquirer (2003)
    Article

    Lessons from the most valuable brands
  17. 17
    by De Asis, Karen
    Published in Philippine Daily Inquirer (2003)
    Article

    Brand hits come from form, compelling ads, endorsers
  18. 18
    by Magkilat, Bernie Cahiles
    Published in Manila Bulletin (2003)
    Article

    MEPCO prefers Panasonic to National
  19. 19
    by De Asis, Karen
    Published in Philippine Daily Inquirer (2003)
    Article

    Reputation capital can make brands rise
  20. 20
    by Tordesillas, Cesar E.
    Published in Manila Times (2003)
    Article

    Accel races for top position in local sportswear market
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