When branding goes way beyond marketing

by De Asis, Karen
Published in Philippine Daily Inquirer (2009)

Market research helps build brands

by De Asis, Karen
Published in Philippine Daily Inquirer (2006)

Creating great brans by caring for people first

by De Asis, Karen
Published in Philippine Daily Inquirer (2004)

Lessons from the most valuable brands

by De Asis, Karen
Published in Philippine Daily Inquirer (2003)

Brand hits come from form, compelling ads, endorsers

by De Asis, Karen
Published in Philippine Daily Inquirer (2003)

Reputation capital can make brands rise

by De Asis, Karen
Published in Philippine Daily Inquirer (2003)

Ideas need brand marketing to succeed

by De Asis, Karen
Published in Philippine Daily Inquirer (2003)

Match your marketing line with the brank experience

by De Asis, Karen
Published in Philippine Daily Inquirer (2002)