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SUBJECT:
Brand name products
UNIT LIBRARY:
UP Diliman Extension Program in Pampanga
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SUBJECT:
Brand name products
UNIT LIBRARY:
UP Diliman Extension Program in Pampanga
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The social innovation imperative create winning products, services, and programs that solve society's most pressing challenges
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Bates, Sandra M.
Published 2012
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Brand turnaround how brands gone bad returned to glory and the seven game changers that made the difference
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How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them
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Aitchison, Jim
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Branding in Asia the creation, development, and management of Asian brands for the global market
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Managing brand equity capitalizing on the value of a brand name
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Published 1991
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Managing brand equity capitalizing on the value of a brand name
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Aaker, David A.
Published 1991
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CAMPUS
Diliman
3
Pampanga
3
DATABASE
Union Catalog (Buklod)
6
UNIT LIBRARY
UP Diliman Extension Program in Pampanga
Diliman Main Library: Social Sciences Section
2
Asian Institute of Tourism
1
Cesar E.A. Virata School of Business
1
College of Education
1
College of Mass Communication
1
College of Social Work & Community Development
1
School of Economics
1
School of Library and Information Studies
1
School of Urban and Regional Planning
1
see all ...
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
6
SUBJECT
Brand name products
Management
4
Advertising
2
Branding (Marketing)
2
Intangible property
2
Valuation
2
Advertising campaigns
1
Case studies
1
Communication
1
Communication in marketing
1
Competition, International
1
Leadership
1
Marketing
1
Reputation
1
Technological innovations
1
see all ...
AUTHOR
Aaker, David A.
2
Aitchison, Jim
1
Bates, Sandra M.
1
Post, Karen
1
Temporal, Paul
1
RESOURCE TYPE
Book
6
LANGUAGE
English
6
TUKLAS
: UP Libraries' Resource Discovery Tool
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