Showing 1 - 15 results of 15 for search '', query time: 0.24s Refine Results
  1. 1
    by Go, Josiah
    Published in Philippine Daily Inquirer (2019)
    Article

    On managing brand portfolios
  2. 2
    by Go, Josiah
    Published in Philippine Daily Inquirer (2015)
    Article

    Turning around major brands, businesses
  3. 3
    by Keller, Kevin Lane 1956-
    Published 2013
    Book

    Strategic brand management building, measuring and managing brand equity
  4. 4
    by Ryans, Adrian B., 1945-
    Published 2008
    Book

    Beating low cost competition how premium brands can responds to cut-price rivals
  5. 5
    by Duncan, Tom
    Published 2005
    Book

    Principles of advertising & IMC
  6. 6
    by Lindstrom, Martin 1970-
    Published 2005
    Book

    Brand sense build powerful brands through touch, taste, smell, sight, and sound
  7. 7
    Published 2005
    Book

    Kellogg on branding the marketing faculty of the Kellogg School of Management
  8. 8
    by Atkin, Douglas
    Published 2004
    Book

    The culting of brands when the customers become true believers
  9. 9
    by Wheeler, Alina
    Published 2003
    Book

    Designing brand identity a complete guide to creating, building, and maintaining strong brands
  10. 10
    by Aitchison, Jim
    Published 2002
    Book

    How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them
  11. 11
    by Batey, Ian
    Published 2002
    Book

    Asian Branding a great way to fly
  12. 12
    by Tellis, Gerard J. 1950-
    Published 2002
    Book

    Will & vision how latecomers grow to dominate markets
  13. 13
    Published 2001
    Book

    Branding @ the digital age
  14. 14
    by Ries, Al
    Published 1998
    Book

    The 22 immutable laws of branding how to build a product or service into a world-class brand
  15. 15
    by Wileman, Andrew
    Published 1997
    Book

    Retail power plays from trading to brand leadership : strategies for building retail brand value
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