Diliman 1,305 Baguio 101 Tacloban 47 Pampanga 34 Manila 25 Olongapo 3

Union Catalog (Buklod) 1,159 Index to Philippine Newspapers (IPN) 331 Index to Philippine Periodicals (IPP) 26

College of Mass Communication 353 College of Fine Arts 260 Cesar E.A. Virata School of Business 237 Diliman Main Library: Serials Section 95 Asian Institute of Tourism 91 UP Baguio Main Library 91 College of Home Economics 53 UP Tacloban Library 47 UP Diliman Extension Program in Pampanga 45 Diliman Main Library: Social Sciences Section 36 School of Economics 31 College of Arts and Letters 25 Diliman Main Library: Filipiniana Books Section 23 Diliman Main Library: Info. Services & Instruction Section 23 College of Education 19 College of Arts and Sciences Library 18 Diliman Main Library: University Archives 17 Technology Management Center 14 Graduate Resource Center 11 College of Architecture 8 College of Pharmacy Library 6 School of Labor and Industrial Relations 6 National College of Public Administration and Governance 4 School of Library and Information Studies 4 Asian Center 3 College of Law 3 College of Social Work & Community Development 3 Institute of Small Scale Industries 3 UP Diliman Extension Program in Olongapo 3 College of Engineering Library II 2 see all ...

H - Social Science 854 L - Education 180 P - Language and Literature 27 N - Fine Arts 18 T - Technology 18 Z - Library Science 7 G - Geography, Anthropology, Recreation 6 V - Naval Science 6 A - General Works 5 M - Music 3 B - Philosophy, Psychology, Religion 2 C - Historical Sciences 2 D - World History 2 F - General American History 2 K - Law 1 R - Medicine 1 see all ...

Advertising Marketing 130 Sales promotion 72 Management 61 Brand name products 60 Social aspects 59 Communication in marketing 50 Psychological aspects 42 Cigarettes 33 History 32 Commercial art 29 Branding (Marketing) 28 Mass media 26 Awards 25 Tourism 25 Advertising campaigns 23 Research 23 Advertising media planning 22 Public relations 20 Advertising agencies 19 Consumers 19 Fashion 18 Consumer behavior 16 Vocational guidance 16 Advertising copy 14 Condoms 14 Milk 14 Philippines 14 Communication 13 Design 12 see all ...

Arens, William F. 20 Pe, Roger 17 Belch, Michael A. 14 Shimp, Terence A. 12 Bovee, Courtland L. 10 Kleppner, Otto 1899- 9 Moriarty, Sandra E. 9 Purvis, Scott C. 9 Rapp, Stan 9 Lane, W. Ronald 8 Wells, William 1926- 8 Aitchison, Jim 7 Allen, Chris T. 7 Burton, Philip Ward 1910- 7 Collins, Thomas L. 7 David, Rina Jimenez 7 Engel, James F. 7 Russell, J. Thomas 7 Semenik, Richard J. 7 Belch, George E. 6 Bogart, Leo 6 Burnett, John 1944- 6 Espino, Margie Quimpo 6 Greyser, Stephen A. 6 Jones, John Philip 6 O'Guinn, Thomas C. 6 Weilbacher, William M. 6 Baack, Donald 5 Clow, Kenneth E. 5 Dirksen, Charles J. 5 see all ...

Book 941 Article 357 Thesis 186 Visual Material 11 Analytics 9 Electronic Resource 9 Continuing Resource 3 see all ...

English 1,476 Filipino 37 German 2 Italian 2 Japanese 2 French 1 Spanish 1 see all ...