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SUBJECT:
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Research
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Advertising media planning
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SUBJECT:
Advertising
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Research
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Advertising media planning
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Effective frequency the relationship between frequency and advertising effectiveness
by
Naples, Michael J.
Published 1979
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Advertising in the broadcast media
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Heighton, Elizabeth J.
Published 1976
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3
Measuring advertising effectiveness
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Lucas, Darrell Blaine 1902-
Published 1963
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CAMPUS
Diliman
3
DATABASE
Union Catalog (Buklod)
3
UNIT LIBRARY
College of Mass Communication
3
Cesar E.A. Virata School of Business
1
College of Education
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
3
SUBJECT
Advertising
Advertising media planning
Research
Broadcast advertising
1
Effective frequency
1
Social aspects
1
AUTHOR
Britt, Steuart Henderson 1907-
1
Cunningham, Don R.
1
Heighton, Elizabeth J.
1
Lucas, Darrell Blaine 1902-
1
Naples, Michael J.
1
RESOURCE TYPE
Book
3
LANGUAGE
English
3
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