Showing 1 - 18 results of 18 for search '', query time: 0.06s Refine Results
  1. 1
    Book

    Advertising and public relations research
  2. 2
    by Davis, Joel 1950-
    Published 2012
    Book

    Advertising research theory and practice
  3. 3
    Published 2012
    Book

    Using qualitative research in advertising strategies, techniques, and applications
  4. 4
    Published 2004
    Book

    Research on advertising content, uses, and effects.
  5. 5
    Published 2002
    Book

    Using qualitative research in advertising strategies, techniques, and applications
  6. 6
    Published 1998
    Book

    How advertising works the role of research
  7. 7
    by Davis, Joel 1950-
    Published 1997
    Book

    Advertising research theory and practice
  8. 8
    by Haskins, Jack B. 1922-
    Published 1993
    Book

    Successful advertising research methods
  9. 9
    by Fletcher, Alan D.
    Published 1991
    Book

    Fundamentals of advertising research
  10. 10
    by Corstjens, Judith
    Published 1990
    Book

    Strategic advertising a practitioner's handbook
  11. 11
    by Fletcher, Alan D.
    Published 1988
    Book

    Fundamentals of advertising research
  12. 12
    by Naples, Michael J.
    Published 1979
    Book

    Effective frequency the relationship between frequency and advertising effectiveness
  13. 13
    by Tolley, B. Stuart
    Published 1977
    Book

    Advertising & marketing research a new methodology
  14. 14
    by Ramond, Charles
    Published 1976
    Book

    Advertising research, the state of the art
  15. 15
    by Heighton, Elizabeth J.
    Published 1976
    Book

    Advertising in the broadcast media
  16. 16
    by Lovell, Mark 1934-
    Published 1975
    Book

    Assessing the effectiveness of advertising
  17. 17
    Published 1972
    Book

    Ten years of advertising media research [collected winning papers of the Thomson gold and silver medals and awards for advertising research, 1962-1971].
  18. 18
    by Lucas, Darrell Blaine 1902-
    Published 1963
    Book

    Measuring advertising effectiveness
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