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Management
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Advertising and brand management.
Published 2013
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Color folders in the mind a branding story : a metaphorical guide to tracking your brand anytime, anywhere
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De Asis, Karen V.
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Designing brand identity a complete guide to creating, building, and maintaining strong brands
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Wheeler, Alina
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Designing brand identity a complete guide to creating, building, and maintaining strong brands
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How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them
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Aitchison, Jim
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How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them
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Brands & advertising how advertising effectiveness influences brand equity Cindy Gaessens... [et al.]
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Franzen, Giep
Published 1999
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The journal of product & brand management.
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CAMPUS
Diliman
7
Pampanga
1
DATABASE
Union Catalog (Buklod)
8
UNIT LIBRARY
Cesar E.A. Virata School of Business
2
College of Home Economics
2
College of Mass Communication
2
Technology Management Center
2
College of Fine Arts
1
Diliman Main Library: Info. Services & Instruction Section
1
UP Diliman Extension Program in Pampanga
1
see all ...
YEAR OF PUBLICATION
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CLASSIFICATION
H - Social Science
7
SUBJECT
Advertising
Brand name products
Management
Marketing
3
Advertising campaigns
2
Branding (Marketing)
2
Communication in marketing
2
Design
2
Trademarks
2
Advising
1
New products
1
Psychological aspects
1
see all ...
AUTHOR
Aitchison, Jim
2
Wheeler, Alina
2
De Asis, Karen V.
1
Franzen, Giep
1
MCB University Press
1
Ramos, Socorro C.
1
RESOURCE TYPE
Book
7
Electronic Resource
1
LANGUAGE
English
8
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