Diliman 676 Baguio 76 Tacloban 43 Pampanga 34 Manila 22 Olongapo 3

Union Catalog (Buklod) 854

College of Mass Communication 319 Cesar E.A. Virata School of Business 230 College of Fine Arts 109 Asian Institute of Tourism 77 UP Baguio Main Library 66 UP Diliman Extension Program in Pampanga 45 UP Tacloban Library 43 College of Home Economics 33 Diliman Main Library: Social Sciences Section 32 Diliman Main Library: Filipiniana Books Section 20 School of Economics 19 College of Arts and Sciences Library 18 College of Arts and Letters 15 Technology Management Center 14 College of Education 12 Graduate Resource Center 11 Diliman Main Library: Info. Services & Instruction Section 10 College of Architecture 5 School of Labor and Industrial Relations 5 National College of Public Administration and Governance 4 College of Pharmacy Library 3 UP Diliman Extension Program in Olongapo 3 Asian Center 2 College of Social Work & Community Development 2 School of Statistics 2 University Library (Main) 2 Center for International Studies 1 College of Law 1 Diliman Main Library: Serials Section 1 Diliman Main Library: University Archives 1 see all ...

H - Social Science

Advertising Marketing 102 Sales promotion 70 Management 58 Communication in marketing 50 Social aspects 47 Psychological aspects 38 Brand name products 37 History 26 Advertising media planning 22 Research 22 Branding (Marketing) 19 Mass media 17 Consumers 16 Vocational guidance 16 Advertising campaigns 15 Advertising copy 14 Commercial art 14 Public relations 14 Advertising agencies 13 Consumer behavior 12 Fashion 11 Small business 11 Case studies 10 Retail trade 10 Selling 10 Communication 9 Evaluation 9 Marketing research 9 Design 8 see all ...

Arens, William F. 20 Belch, Michael A. 14 Shimp, Terence A. 12 Bovee, Courtland L. 10 Kleppner, Otto 1899- 9 Moriarty, Sandra E. 9 Purvis, Scott C. 9 Rapp, Stan 9 Lane, W. Ronald 8 Wells, William 1926- 8 Aitchison, Jim 7 Allen, Chris T. 7 Burton, Philip Ward 1910- 7 Collins, Thomas L. 7 Engel, James F. 7 Russell, J. Thomas 7 Semenik, Richard J. 7 Belch, George E. 6 Bogart, Leo 6 Burnett, John 1944- 6 Greyser, Stephen A. 6 Jones, John Philip 6 O'Guinn, Thomas C. 6 Weilbacher, William M. 6 Baack, Donald 5 Clow, Kenneth E. 5 Dirksen, Charles J. 5 Higgins, Denis 5 Jhally, Sut 5 Kroeger, Arthur 1908- 5 see all ...

Book 853 Continuing Resource 1

English 851 German 1 Italian 1