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  1. 1
    Book

    Contemporary advertising and integrated marketing communications
  2. 2
    Book

    Advertising and integrated brand promotion
  3. 3
    Book

    Strategic advertising management
  4. 4
    Book

    Essentials of contemporary advertising
  5. 5
    Book

    Advertising and integrated brand promotion
  6. 6
    by Shimp, Terence A.
    Published 2007
    Book

    Integrated marketing communications in advertising and promotion
  7. 7
    by Arens, William F.
    Published 2004
    Book

    Contemporary advertising
  8. 8
    Book

    Advertising a decision-making approach
  9. 9
    by Burke, David D.
    Published 1980
    Book

    Advertising in the marketplace
  10. 10
    Book

    Promotional strategy managing the marketing communications process
  11. 11
    by Reichert, Gene
    Published 1977
    Book

    Advertising
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