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SUBJECT:
Advertising
UNIT LIBRARY:
College of Arts and Letters
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SUBJECT:
Advertising
UNIT LIBRARY:
College of Arts and Letters
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21
Advertising principles and practice
by
Wells, William 1926-
Published 1995
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22
Advertising and the promotion industry
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St. John, Maggie-Jo
Published 1994
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23
The discourse of advertising
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Cook, Guy
Published 1992
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Social communication in advertising persons, products & images of well-being
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Leiss, William
Published 1990
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25
The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
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Higgins, Denis
Published 1965
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CAMPUS
Diliman
25
DATABASE
Union Catalog (Buklod)
25
UNIT LIBRARY
College of Arts and Letters
College of Mass Communication
10
Cesar E.A. Virata School of Business
3
Asian Institute of Tourism
2
College of Fine Arts
2
College of Architecture
1
College of Education
1
College of Home Economics
1
Diliman Main Library: Filipiniana Books Section
1
Diliman Main Library: Social Sciences Section
1
see all ...
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
15
P - Language and Literature
8
L - Education
1
N - Fine Arts
1
SUBJECT
Advertising
Social aspects
6
Discourse analysis
4
English language
3
Language
3
Marketing
3
Applied linguistics
2
Mass media
2
Sales promotion
2
Television advertising
2
Written English
2
Attitudes
1
Autobiographical memory
1
Business
1
Business English
1
Business meetings
1
Capitalism and mass media
1
Children of the rich
1
College students
1
Communication and culture
1
Communication in marketing
1
Consumer behaviour
1
Consumers
1
Consumption (Economics)
1
Drugs
1
Globalization
1
Institutional advertising
1
Journalistic ethics
1
Mass media and culture
1
Moral and ethical aspects
1
see all ...
AUTHOR
Cook, Guy
2
Goddard, Angela 1954-
2
Abellar, Alyana Jane V.
1
Belch, George Eugene
1
Belch, Michael A.
1
Burnett, John 1944-
1
Carlson, Greg N. 1948-
1
Castro, Maria Corazon S.A
1
Davis, Aeron
1
Fitzgerald, F. Scott (Francis Scott) 1896-1940
1
Gestalten
1
Goldman, Robert 1949-
1
Higgins, Denis
1
Jhally, Sut
1
Jones, John Philip
1
Klanten, Robert
1
Kline, Stephen
1
Leiss, William
1
Li, Hongmei 1974-
1
LoCicero, Joe
1
MacRury, Iain
1
Moriarty, Sandra E. (Sandra Ernst)
1
Nava, Mica
1
O'Hare, Joseph A.
1
Ordonez, Herminio 1936-
1
Papson, Stephen
1
Sedivy, Julie
1
Sinclair, John 1944-
1
Sinofzik, Anna
1
St. John, Maggie-Jo
1
see all ...
RESOURCE TYPE
Book
24
Thesis
1
LANGUAGE
English
25
TUKLAS
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