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Was there a pepsi generation before pepsi discovered itn youth-based segmentation in marketing
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Hollander, Stanley C.
Published 1992
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Kids as customers a handbook of marketing to children
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McNeal, James U.
Published 1992
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Kids are consumers, too! real-world mathematics for today's classroom
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Fair, Jan
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Melvin, Mary
Published 1986
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How children learn to buy the development of consumer information-processing skills
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Ward, Scott 1942
Published 1977
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Youth, media, and advertising
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James, Don L.
Published 1971
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Determinants of male high school students' positive and negative reactions towards TV ads showing aggressive sexual behavior among women
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Yap, Marie Taryn Sihaya Dee
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CAMPUS
Diliman
6 results
6
DATABASE
Union Catalog (Buklod)
6 results
6
UNIT LIBRARY
College of Media and Communication
4 results
4
Cesar E.A. Virata School of Business
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1
College of Education
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1
College of Home Economics
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H - Social Science
4 results
4
L - Education
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1
Q - Science
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SUBJECT
Youth as consumers
Advertising
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3
Boulder Co., Colorado
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1
Consumer education
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1
History
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Market segmentation
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1
Marketing
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Marketing research
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1
Mass media
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1
Mathematics
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Problem solving
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1
Study and teaching
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Television advertising
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Television and children
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AUTHOR
Fair, Jan
1 results
1
Germain, Richard
1 results
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Hollander, Stanley C.
1 results
1
James, Don L.
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1
McNeal, James U.
1 results
1
Melvin, Mary
1 results
1
San Juan, Perlita M.
1 results
1
Wackman, Daniel B.
1 results
1
Ward, Scott 1942
1 results
1
Wartella, Ellen
1 results
1
Yap, Marie Taryn Sihaya Dee
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RESOURCE TYPE
Book
5 results
5
Thesis
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LANGUAGE
English
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