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Was there a pepsi generation before pepsi discovered itn youth-based segmentation in marketing
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Hollander, Stanley C.
Udgivet 1992
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Kids as customers a handbook of marketing to children
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McNeal, James U.
Udgivet 1992
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Kids are consumers, too! real-world mathematics for today's classroom
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Fair, Jan
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Melvin, Mary
Udgivet 1986
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How children learn to buy the development of consumer information-processing skills
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Ward, Scott 1942
Udgivet 1977
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Youth, media, and advertising
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James, Don L.
Udgivet 1971
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Determinants of male high school students' positive and negative reactions towards TV ads showing aggressive sexual behavior among women
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Yap, Marie Taryn Sihaya Dee
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