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  1. 1

    Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

    Publicat 2004
    Llibre

    Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics
  2. 2

    The psychology of entertainment media blurring the lines between entertainment and persuasion

    Publicat 2004
    Llibre

    The psychology of entertainment media blurring the lines between entertainment and persuasion

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