Services marketing era of engagement 由 Garcia, Leonardo R. Jr, Soriano, Enrique M.

Services marketing an interactive approach 由 Fisk, Raymond P., Grove, Stephen J. 1950-, John, Joby 1957-

Managing professional services 由 DeLong, Thomas

Services, marketing and management 由 Gilmore, Audrey

Services marketing and management 由 Gilmore, Audrey

Table of contents only

Handbook of services marketing and management

Handbook of services marketing & management

Principles of service marketing and management 由 Lovelock, Christopher

Consumer marketing a resource-based approach for the hospitality and tourism industries 由 Teare, Richard

Understanding services management integrating marketing, organisational behaviour, operations, and human resource management