Services marketing era of engagement Tekijä Garcia, Leonardo R. Jr, Soriano, Enrique M.

Services marketing an interactive approach Tekijä Fisk, Raymond P., Grove, Stephen J. 1950-, John, Joby 1957-

Managing professional services Tekijä DeLong, Thomas

Services, marketing and management Tekijä Gilmore, Audrey

Services marketing and management Tekijä Gilmore, Audrey

Table of contents only

Handbook of services marketing and management

Handbook of services marketing & management

Principles of service marketing and management Tekijä Lovelock, Christopher

Consumer marketing a resource-based approach for the hospitality and tourism industries Tekijä Teare, Richard

Understanding services management integrating marketing, organisational behaviour, operations, and human resource management