Services marketing era of engagement gan Garcia, Leonardo R. Jr, Soriano, Enrique M.

Services marketing an interactive approach gan Fisk, Raymond P., Grove, Stephen J. 1950-, John, Joby 1957-

Managing professional services gan DeLong, Thomas

Services, marketing and management gan Gilmore, Audrey

Services marketing and management gan Gilmore, Audrey

Table of contents only

Handbook of services marketing and management

Handbook of services marketing & management

Principles of service marketing and management gan Lovelock, Christopher

Consumer marketing a resource-based approach for the hospitality and tourism industries gan Teare, Richard

Understanding services management integrating marketing, organisational behaviour, operations, and human resource management