Advertising, promotion, and other aspects of integrated marketing communications 著者: Andrews, J. Craig, Shimp, Terence A.

Advertising and promotion an integrated marketing communications perspective 著者: Belch, George E. 1951-, Belch, Michael A.

Advertising and promotion 著者: Hackley, Chris, Hackley, Rungpaka Amy

Fashion promotion in practice 著者: Cope,Jon, Maloney, Dennis

Advertising and promotion an integrated marketing communications perspective 著者: Belch, George E. 1951-, Belch, Michael A.

Marketing for small businesses

Advertising and promotion 著者: Hackley, Chris, Hackley, Rungpaka Amy

Advertising & sales promotion 著者: Kaser, Ken

Table of contents only

Strategic advertising management 著者: Percy, Larry, Elliott, Richard, Rosenbaum

Integrated marketing communications strategic planning perspectives 著者: Tuckwell, Keith J. 1950-