Advertising, promotion, and other aspects of integrated marketing communications gan Andrews, J. Craig, Shimp, Terence A.

Advertising and promotion an integrated marketing communications perspective gan Belch, George E. 1951-, Belch, Michael A.

Advertising and promotion gan Hackley, Chris, Hackley, Rungpaka Amy

Fashion promotion in practice gan Cope,Jon, Maloney, Dennis

Advertising and promotion an integrated marketing communications perspective gan Belch, George E. 1951-, Belch, Michael A.

Marketing for small businesses

Advertising and promotion gan Hackley, Chris, Hackley, Rungpaka Amy

Advertising & sales promotion gan Kaser, Ken

Table of contents only

Strategic advertising management gan Percy, Larry, Elliott, Richard, Rosenbaum

Integrated marketing communications strategic planning perspectives gan Tuckwell, Keith J. 1950-