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Marketing management text and cases.
由
Dalrymple, Douglas J.
出版 1995
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Decisions in marketing cases and text
出版 1989
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Marketing
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McDaniel, Carl D.
出版 1982
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Cases in marketing orientation, analysis, and problems
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Greer, Thomas V.
出版 1979
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Marketing management a planning approach.
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Hughes, G. David
出版 1978
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Marketing management cases from the emerging countries
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Boyd, Harper W.
出版 1966
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Dalrymple, Douglas J.
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Stanford University. International Center for the Advancement of Management Education
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