Impact of advertisements on Philippine financial service firms' stock return de réir Centeno, Dave De Guzman

Zac Efron to endorse local brand

This was first heard live on air at DZUP 1602 AM. Podcast uploaded at iskwiki. Click to listen

Jericho, Heart, and Karylle leaving "pawprints'" of love in our hearts de réir Tañalas, Lucile Bernardino

The politics of television the impacts and influences of advertisements endorsed by political figures on the opinion of UP Baguio students as voters de réir Ansagay, Charito S., Salvador, Glenda S.

Advertising directed at children ; Endorsements in advertising

Essays on celebrity endorsements human and cultural branding in consumer markets de réir Centeno, Dave De Guzman

Relationship among celebrity facial beauty product endorsers' parasociability, credibility, and the Filipina millennials' willingness to purchase de réir Matienzo, Phelicia A.

Abstract