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  1. 1

    Evaluating media по Wolfe, Harry Deane 1901-

    Опубликовано 1966
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    Evaluating media
  2. 2

    Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association по Bogart, Leo, ed

    Опубликовано 1966
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    Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association
  3. 3

    Measuring advertising readership and results по Starch, Daniel 1883-

    Опубликовано 1966
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    Measuring advertising readership and results
  4. 4

    Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view по Schyberger, Bo W:son, 1927-

    Опубликовано 1965
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    Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

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