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  1. 1

    Evaluating media מאת Wolfe, Harry Deane 1901-

    יצא לאור 1966
    ספר

    Evaluating media
  2. 2

    Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association מאת Bogart, Leo, ed

    יצא לאור 1966
    ספר

    Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association
  3. 3

    Measuring advertising readership and results מאת Starch, Daniel 1883-

    יצא לאור 1966
    ספר

    Measuring advertising readership and results
  4. 4

    Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view מאת Schyberger, Bo W:son, 1927-

    יצא לאור 1965
    ספר

    Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

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