The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns 著者: Barry, Pete

Copywriting successful writing for design, advertising and marketing 著者: Shaw, Mark

Persuasive copywriting using psychology to influence, engage and sell 著者: Maslen, Andy

Creative strategy in advertising 著者: Drewniany, Bonnie, Jewler, A. Jerome

Hey, whipple, squeeze this the classic guide to creating great ads 著者: Sullivan, Luke, Bennett, Sam

The copywriter's toolkit the complete guide to strategic advertising copy 著者: Berman, Margo 1947-

Table of contents only

Creative strategy in advertising 著者: Drewniany, Bonnie L.

Which ad pulled best? 20 case histories on how to write and design ads that work 著者: Purvis, Scott

Which ad pulled best? 20 case histories on how to write and design ads that work 著者: Purvis, Scott

Which ad pulled best?