The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns od Barry, Pete (Pete S.)

Copywriting successful writing for design, advertising and marketing od Shaw, Mark

Persuasive copywriting using psychology to influence, engage and sell od Maslen, Andy

Creative strategy in advertising od Drewniany, Bonnie, Jewler, A. Jerome

Creative strategy in advertising od Drewniany, Bonnie

The copywriter's toolkit the complete guide to strategic advertising copy od Berman, Margo 1947-

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Hey, whipple, squeeze this the classic guide to creating great ads od Sullivan, Luke, Bennett, Sam

Creative strategy in advertising od Drewniany, Bonnie L.

Which ad pulled best? 20 case histories on how to write and design ads that work od Purvis, Scott

Which ad pulled best? 20 case histories on how to write and design ads that work od Purvis, Scott