The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns por Barry, Pete

Copywriting successful writing for design, advertising and marketing por Shaw, Mark

Persuasive copywriting using psychology to influence, engage and sell por Maslen, Andy

Creative strategy in advertising por Drewniany, Bonnie, Jewler, A. Jerome

Hey, whipple, squeeze this the classic guide to creating great ads por Sullivan, Luke, Bennett, Sam

The copywriter's toolkit the complete guide to strategic advertising copy por Berman, Margo 1947-

Table of contents only

Creative strategy in advertising por Drewniany, Bonnie L.

Which ad pulled best? 20 case histories on how to write and design ads that work por Purvis, Scott

Which ad pulled best? 20 case histories on how to write and design ads that work por Purvis, Scott

Which ad pulled best?