The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns par Barry, Pete (Pete S.)

Copywriting successful writing for design, advertising and marketing par Shaw, Mark

Persuasive copywriting using psychology to influence, engage and sell par Maslen, Andy

Creative strategy in advertising par Drewniany, Bonnie, Jewler, A. Jerome

Creative strategy in advertising par Drewniany, Bonnie

The copywriter's toolkit the complete guide to strategic advertising copy par Berman, Margo 1947-

Table of contents only

Hey, whipple, squeeze this the classic guide to creating great ads par Sullivan, Luke, Bennett, Sam

Creative strategy in advertising par Drewniany, Bonnie L.

Which ad pulled best? 20 case histories on how to write and design ads that work par Purvis, Scott

Which ad pulled best? 20 case histories on how to write and design ads that work par Purvis, Scott