The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns gan Barry, Pete

Copywriting successful writing for design, advertising and marketing gan Shaw, Mark

Persuasive copywriting using psychology to influence, engage and sell gan Maslen, Andy

Creative strategy in advertising gan Drewniany, Bonnie, Jewler, A. Jerome

Hey, whipple, squeeze this the classic guide to creating great ads gan Sullivan, Luke, Bennett, Sam

The copywriter's toolkit the complete guide to strategic advertising copy gan Berman, Margo 1947-

Table of contents only

Creative strategy in advertising gan Drewniany, Bonnie L.

Which ad pulled best? 20 case histories on how to write and design ads that work gan Purvis, Scott

Which ad pulled best? 20 case histories on how to write and design ads that work gan Purvis, Scott

Which ad pulled best?