The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns Autor Barry, Pete (Pete S.)

Copywriting successful writing for design, advertising and marketing Autor Shaw, Mark

Persuasive copywriting using psychology to influence, engage and sell Autor Maslen, Andy

Creative strategy in advertising Autor Drewniany, Bonnie, Jewler, A. Jerome

Creative strategy in advertising Autor Drewniany, Bonnie

The copywriter's toolkit the complete guide to strategic advertising copy Autor Berman, Margo 1947-

Table of contents only

Hey, whipple, squeeze this the classic guide to creating great ads Autor Sullivan, Luke, Bennett, Sam

Creative strategy in advertising Autor Drewniany, Bonnie L.

Which ad pulled best? 20 case histories on how to write and design ads that work Autor Purvis, Scott

Which ad pulled best? 20 case histories on how to write and design ads that work Autor Purvis, Scott