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  1. 11
    by Belch, George Eugene
    Published 2007
    Book

    Advertising and promotion an integrated marketing communications perspective
  2. 12
    by Yeshin, Tony
    Published 2006
    Book

    Advertising
  3. 13
    by Tellis, Gerard J. 1950-
    Published 2004
    Book

    Effective advertising understanding when, how, and why advertising works
  4. 14
    by Goddard, Angela 1954-
    Published 2002
    Book

    The language of advertising written texts
  5. 15
    by Ordonez, Herminio 1936-
    Published 2002
    Book

    Gut feel
  6. 16
    by Cook, Guy
    Published 2001
    Book

    The discourse of advertising
  7. 17
    by Goddard, Angela 1954-
    Published 1998
    Book

    The language of advertising written texts
  8. 18
    Published 1998
    Book

    How advertising works the role of research
  9. 19
    Published 1997
    Book

    Buy this book studies in advertising and consumption
  10. 20
    Book

    This side of paradise
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