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SUBJECT:
Advertising
OG
Communication in marketing
UNIT LIBRARY:
College of Arts and Letters
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SUBJECT:
Advertising
OG
Communication in marketing
UNIT LIBRARY:
College of Arts and Letters
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Advertising and promotion an integrated marketing communications perspective
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Belch, George Eugene
Udgivet 2007
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CAMPUS
Diliman
1
DATABASE
Union Catalog (Buklod)
1
UNIT LIBRARY
Asian Institute of Tourism
1
Cesar E.A. Virata School of Business
1
College of Arts and Letters
College of Mass Communication
1
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CLASSIFICATION
H - Social Science
1
SUBJECT
Advertising
Communication in marketing
Sales promotion
1
AUTHOR
Belch, George Eugene
1
Belch, Michael A.
1
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Bog
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English
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