Marketing strategy a decision-focused approach Tekijä Walker, Orville C., Mullins, John W.

Publisher description
Table of contents only

Consumer behavior & marketing strategy Tekijä Peter, J. Paul

Marketing Tekijä Grewal, Dhruv

Services marketing integrating customer focus across the firm Tekijä Zeithaml, Valarie A.

Applications in basic marketing clippings from the popular business press. Tekijä Perreault, William D.

Strategic marketing management cases Tekijä Cravens, David W.

Basicengrk.

Marketing strategy planning and implementation Tekijä Walker, Orville C.

Marketing management a strategic approach with a global orientation Tekijä Boyd, Harper W.

Strategic marketing management cases Tekijä Cravens, David W.