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Marketing
由
Grewal, Dhruv
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Levy, Michael 1950-
出版 2010
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Marketing the core
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Kerin, Roger A.
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Hartley, Steven W.
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Rudelius, William
出版 2007
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Computers, communications, and information
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Hutchinson, Sarah E.
出版 2000
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Management information systems for the information age
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Haag, Stephen
出版 1998
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Introduction to advertising and promotion an integrated marketing communications perspective
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Belch, George E. (George Eugene)
出版 1995
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Marketing creating value for customers
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Churchill, Gilbert A.
出版 1995
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Promotional strategy managing the marketing communications process
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Engel, James F.
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Kennear, Thomas C.
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Warshaw, Martin R.
出版 1994
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Contemporary advertising
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Bovee, Courtland L.
出版 1986
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Arens, William F.
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