Essentials of marketing a marketing strategy planning approach por Cannon, Joseph P., Perreault, William D. Jr, McCarthy, E. Jerome

Hospitality and travel marketing por Morrison, Alastair M.

Hospitality marketing principles and practices por Gursoy, Dogan, Bowie, David, Buttle, Francis

Business marketing por Bajao, Grayfield T., Osorno, Rene D.

Advertising media planning a brand management approach por Kelley, Larry D. 1955-, Dobias, Lisa, Sheehan, Kim Bartel 1958-, Koranda, David E.

Marketing por Kerin, Roger A., Hartley, Steven W.

Marketing por Kerin, Roger A., Hartley, Steven William

Brief Contents

Managing visitor attractions

Marketing analytics statistical tools for marketing and consumer behaviour using SPSS por Mesquita, José Marcos Carvalho de, Kostelijk, Erik

Marketing management por Kotler, Philip, Keller, Kevin Lane 1956-, Chernev, Alexander