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DATABASE:
Union Catalog (Buklod)
UNIT LIBRARY:
College of Mass Communication
E
Cesar E.A. Virata School of Business
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DATABASE:
Union Catalog (Buklod)
UNIT LIBRARY:
College of Mass Communication
E
Cesar E.A. Virata School of Business
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Social problems in the Asia Pacific region
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Consumer behavior buying, having, and being
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Solomon, Michael R.
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Harper's magazine.
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Promotion products, services, and ideas
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Kincaid, William M.
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The economist.
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CAMPUS
Diliman
505
DATABASE
Union Catalog (Buklod)
UNIT LIBRARY
Cesar E.A. Virata School of Business
College of Mass Communication
College of Education
122
National College of Public Administration and Governance
117
School of Labor and Industrial Relations
97
Diliman Main Library: Filipiniana Books Section
90
School of Urban and Regional Planning
85
College of Social Work & Community Development
84
College of Home Economics
83
School of Economics
78
Diliman Main Library: Social Sciences Section
77
Asian Institute of Tourism
71
College of Law
49
Asian Center
40
College of Fine Arts
39
College of Arts and Letters
38
UP Diliman Extension Program in Pampanga
31
School of Statistics
27
Diliman Main Library: Info. Services & Instruction Section
23
School of Library and Information Studies
22
College of Engineering Library I
21
Institute of Islamic Studies
20
Center for Women's Studies
19
College of Human Kinetics
19
Technology Management Center
18
College of Architecture
14
Population Institute
14
College of Music
12
National Institute for Science & Mathematics Education Development
12
Diliman Main Library: Special Collections
9
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YEAR OF PUBLICATION
De:
Até:
CLASSIFICATION
H - Ciências Sociais
359
P - Língua e Literatura
26
D - História do Mundo
25
B - Filosofia, Psicologia e Religião
21
T - Tecnologia
21
L - Educação
17
Q - Ciência
12
J - Ciências Políticas
10
Z - Biblioteconomia
6
K - Lei
3
C - História
1
E - História dos Estados Unidos da América
1
R - Medicina
1
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SUBJECT
Advertising
65
Management
33
Research
28
Marketing
23
Politics and government
21
Social sciences
18
Methodology
17
Communication
16
Business communication
15
Communication in management
15
Economic conditions
15
Organizational behavior
15
Social aspects
14
Personnel management
13
Public relations
13
Social conditions
12
Economic policy
11
History
10
Communication in organizations
9
Psychological aspects
9
Advertising media planning
8
Data processing
8
Industrial management
8
Interpersonal communication
8
Business
7
I. Title
7
Management information systems
7
Marketing research
7
Training of
7
Communication in marketing
6
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AUTHOR
Kotler, Philip
6
Philippine Information Agency
5
Abueva, Jose Veloso 1928-
4
Andres, Tomas D.
3
Belch, Michael A.
3
Philippine Charity Sweepstakes Office
3
Reay, David G.
3
University of the Philippines (Diliman). Center for Women's Studies
3
Aaker, David A.
2
Abueva, Jose V.
2
Agee, Warren K.
2
Arroyo, Gloria Macapagal 1947-
2
Baugh, L. Sue
2
Beamer, Linda
2
Berelson, Bernard 1912-
2
Bogart, Leo
2
Burnett, John 1944-
2
Burton, Philip Ward 1910-
2
Caples, John
2
Center for Research and Communication
2
Covey, Stephen R.
2
Crano, William D. 1942-
2
Gamble, Teri Kwal
2
Gordon, Judith R.
2
Lane, W. Ronald
2
Moriarty, Sandra E. (Sandra Ernst)
2
Parel, Cristina P.
2
Philippines. National Economic and Development Authority
2
Philippines. President (1986-1992 : Aquino)
2
Roman, Emerlinda Ramos
2
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RESOURCE TYPE
Livro
503
Continuing Resource
2
LANGUAGE
English
502
Filipino
4
Italian
1
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