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DATABASE:
Union Catalog (Buklod)
UNIT LIBRARY:
Cesar E.A. Virata School of Business
AUTHOR:
Gutierrez, Ben Paul B.
SUBJECT:
Brand choice
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DATABASE:
Union Catalog (Buklod)
UNIT LIBRARY:
Cesar E.A. Virata School of Business
AUTHOR:
Gutierrez, Ben Paul B.
SUBJECT:
Brand choice
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Modelling shampoo brand choice in Metro Manila
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Gutierrez, Ben Paul B.
出版 2010
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Differentiating major Philippine shampoo brands a quantitative study
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出版 2006
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Differentiating among major Philippine toothpaste brands a logit modelling approach
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出版 2005
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Differentiating among major Philippine toothpaste brands a quantitative study
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出版 2004
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A review of mathematical brand choice models
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Gutierrez, Ben Paul B.
出版 1999
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The effects of search, experience and credence attributes on brand choice
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Rusli, Martinus S.
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CAMPUS
Diliman
6
DATABASE
Union Catalog (Buklod)
UNIT LIBRARY
Cesar E.A. Virata School of Business
Diliman Main Library: University Archives
1
YEAR OF PUBLICATION
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CLASSIFICATION
H - Social Science
5
L - Education
1
SUBJECT
Brand choice
Consumer behavior
4
Consumers' preferences
4
Brand name products
2
Mathematical models
2
Product management
2
Attitudes
1
Consumers
1
Motivational research (Marketing)
1
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AUTHOR
Gutierrez, Ben Paul B.
Rusli, Martinus S.
1
RESOURCE TYPE
图书
5
Thesis
1
LANGUAGE
English
6
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