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  1. 1
    Knjiga

    Services marketing people, technology, strategy
  2. 2
    od Zeithaml, Valarie A.
    Izdano 2013
    Knjiga

    Services marketing integrating customer focus across the firm
  3. 3
    od Wirtz, Jochen
    Izdano 2012
    Knjiga

    Essentials of services marketing
  4. 4
    od Gronroos, Christian 1947-
    Izdano 2007
    Knjiga

    Service management and marketing customer management in service competition
  5. 5
    Izdano 2005
    Knjiga

    Services marketing in Asia managing people, technology, and strategy
  6. 6
    od DeLong, Thomas
    Izdano 2003
    Knjiga

    Managing professional services
  7. 7
    od Terrill, Craig
    Izdano 2000
    Knjiga

    Market leadership strategies for service companies creating growth, profits, and customer loyalty
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