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  1. 1
    por Ryans, Adrian B., 1945-
    Publicado 2008
    Libro

    Beating low cost competition how premium brands can responds to cut-price rivals
  2. 2
    por Duncan, Tom
    Publicado 2005
    Libro

    Principles of advertising & IMC
  3. 3
    Publicado 2005
    Libro

    Kellogg on branding the marketing faculty of the Kellogg School of Management
  4. 4
    por Atkin, Douglas
    Publicado 2004
    Libro

    The culting of brands when the customers become true believers
  5. 5
    por Wheeler, Alina
    Publicado 2003
    Libro

    Designing brand identity a complete guide to creating, building, and maintaining strong brands
  6. 6
    por Batey, Ian
    Publicado 2002
    Libro

    Asian Branding a great way to fly
  7. 7
    por Tellis, Gerard J. 1950-
    Publicado 2002
    Libro

    Will & vision how latecomers grow to dominate markets
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